White Paper: Magento User's Guide To Personalization Marketing Automation & Analytics

Personalization Marketing Automation & Analytics
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Amazon.com, the undisputed master of e-commerce, uses personalization and dynamic contextual content for one simple reason: it works. The days of e-commerce sites showing identical content to every visitor are long gone, and buyers can now expect a personalized shopping experience – with personalized emails and personalized shopping carts included.

“Personalization” and “dynamic contextual content” can refer to a broad range
of items, both on your website and in your marketing. For example, you can personalize your website to greet your customer with product recommendations tailored by past purchases immediately after log in. You can personalize your emails, as well, through marketing automation techniques that will make those on your email list more purchase-ready.

Over the course of our White Paper, Magento User Guide to Personalization, Marketing Automation, and Analytics, we thoroughly cover various types of business personalization, along with tips and insight detailing how to track the results of your personalization efforts.

To download our White Paper, click here.

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Blog Author

Hassan Bawab
Hassan Bawab is the CEO of Magic Logix, a Dallas, Texas based transformative marketing agency specializing in customized web development solutions and digital strategies. Mr. Bawab is a trusted resource in the industry and often spends his free time as a consultant for Top 1000 Fortune companies. He is the author of “How to Work with a Digital Marketing Agency” and has written numerous articles on automation technologies that have become industry dogmas. Key to Hassan Bawab’s success is his passion for digital innovation and his ability to incorporate trend-setting technology into the field of web development and integrated marketing.