Want your dental practice to rank higher in search results? Keep reading because we’re exploring SEO for dentists in-depth, from its definition and benefits to its cost and most effective strategies!
How does dental SEO work?
How dental SEO works starts with how search engines work:
- Crawl: Search engines use Internet crawlers (also known as spiders).
- Index: A crawler returns indexed content to a search engine.
- Rank: Search engines use their index (like a library) to deliver relevant results to user searches.
Dental search engine optimization overlaps by:
- Ensuring web crawlers can crawl and index your site
- Making optimizations, categorized as on-page, off-page, and technical, to improve your SEO
The optimizations are ongoing and can include strategies like:
- Researching keywords (or search queries) relevant to your location
- Producing SEO content to target your audience’s most common questions
- Claiming local listings like Google Business Profile to provide users with more information
Keep reading to learn more about these optimizations (including how to implement them)!
Do You Need Dental SEO Services?
WebFX has your back! We’ve worked with dental offices all over the US to improve their SEO, Local SEO, and appointment bookings. We know what it takes to get your website smiling just like your patients.
How important is dental SEO?
SEO benefits dentists in the following ways:
1. Increases visibility
Dental practices need to establish an online presence in order to be found in searches like “dentist near me” and “dental office in Los Angeles.”
2. Increased qualified traffic
Your dental SEO strategy will focus on attracting qualified traffic, since that traffic is more likely to become a patient when you do it yourself or hire an agency. You can target your audience’s searches by targeting keywords in SEO.
3. More clients
Dental SEO is about more than traffic and visibility – it’s about attracting patients and growing your practice. By targeting keywords and creating SEO content, you can convert site visitors into patients.
Here are 5 essential SEO strategies for dentists
Here are some SEO strategies to help you get started:
- Keyword research
- Publish SEO-friendly content
- Set up a Google Business Profile
- Develop link acquisition strategies
- Provide a user-friendly experience
1. Keyword research
Find search queries relevant to your target market and dental practice using free and paid keyword research tools like Google Trends, Keywords Everywhere, Ahrefs, and Semrush.
Keyword metrics can also be evaluated with tools such as Keywords Everywhere, Ahrefs, and Semrush:
- Search volume
- CPC (cost per click)
- The competition
In general, dental SEO strategies target keywords with higher search volumes and lower competition. Search terms that are long-tail are typically three to four words long.
Keywords that are one to two words can be targeted, but they’re typically harder to rank for. They are also broader, which can result in lower quality traffic from these shorter keywords.
2. Write SEO-friendly content
A search engine like Google values useful content – it’s part of their ranking algorithm!
Researching keywords will form the basis of your SEO content, affecting:
- Title tag
- Meta description
- Outline
- And more
Provide unique and helpful information based on your expertise and experience. You can maximize your writing’s value for readers with this SEO content approach.
3. Verify your Google Business Profile
Physical, in-person visits make Google Business Profile essential for dentists.
People can find a business’s phone number, address, and hours in localized or brand searches. In addition to reviews, FAQs, and photos, this listing features services and reviews.
Create a Google Business Profile and share it:
- Contact us
- Your location
- What you can do
- More
You can also claim local listings on Bing Places to improve your online visibility.
4. Build links
Dental search engine optimization relies heavily on backlinks. Dental SEO strategies must include link acquisition opportunities.
Here are some ways dental practices can create these opportunities:
- Providing dental implant calculators
- Content that is user-focused and explains a new procedure
- Finding out why people fear dentists with original research
Come up with some ideas for your practice! Online tools may require web developers. Contractors, freelancers, or agencies are better than employees.
5. Make the page user-friendly
Several elements make up page experience. Examples include:
- Readability
- Design
- Accessibility
The best page experience is usually achieved by working with a web designer and web developer. You may find templates pre-optimized for these elements in website builders like Squarespace.
A web design agency such as Magiclogix can help if you do not use a website builder. With their expertise in search engine optimization and web design, they can ensure your redesigned site follows SEO best practices.
Pricing for dental SEO?
Dental SEO services cost depends on factors like:
- The size and location of your practice
- Size of your SEO strategy
- Working with an agency or in-house
- Agency experience and location
- Goals for SEO
- Backlink profile strength (your current SEO performance)
For the most accurate pricing, request a custom quote.
Increase patient traffic with dental SEO
It takes time to develop a strategy, implement tactics, and monitor your results with SEO for dental practices. That’s where dental SEO services come in! Using Magiclogix’s award-winning SEO solutions, you’ll get a turnkey solution that saves you time. Contact Magicogix now for more information about dental SEO!
