Why Hire a WordPress SEO Expert & Agency?

There are many low-quality and cheap WordPress SEO agencies and freelancers to choose from. However, it is important to find services that fit your needs. A smart marketing budget will yield a high return on investment (ROI). This article will answer:

• WordPress SEO expert or WordPress SEO agency: Which is better?
• SEO for WordPress: What’s included?
• The benefits of WordPress SEO experts & agencies.

E-commerce sites receive 43% of their visits from organic Google searches. Getting your brand on Google’s first page increases your chances of attracting more customers. This article is for WordPress CMS users, and you will learn why hiring a WordPress SEO expert is beneficial.

WordPress SEO Agency vs. Freelancer

When hiring a freelance WordPress SEO expert, you need to understand that only one person will be responsible for:

• Consultations and advice
• Implementations including SEO, UX, and UI
• Monitoring and measurement of the implementations

Dedicated marketing specialists from agencies typically have more time for you and can implement strategies more precisely. An SEO freelancer is usually less capable of handling the technical aspects of UX compared to someone who specializes in it.

Magic Logix has dedicated Search Experience Optimization (SXO) specialists.

Imagine a freelance expert becoming unavailable due to illness for two weeks. The SERPs may drop a few positions if SEO work is not done consistently. Agencies, on the other hand, can provide replacements to avoid such issues. Freelance SEO experts are cheaper; however, the price difference is usually no more than 10%. Avoid low-priced options. Freelancers are more likely to drive organic traffic without converting it, unlike agencies. Why? SEO success depends on choosing relevant “money keywords” that generate revenue, which is why an SEO strategy is crucial. Working with the wrong person can lead to a failed content distribution strategy and SEO campaign. However, a freelance SEO expert can be better than an agency if they have a specialized team for SEO, UX, and UI. While that type of SEO team will come with a higher price tag, they will offer more individualized attention. Our recommendation is to hire a marketing agency if you’re seeking organic traffic and satisfying conversions.

Choosing a marketing agency means:

• High-quality services at a fair price
• Search engine optimization from a team of SXO experts
• Expert guidance every day

In addition to SEO, marketing agencies may offer other services such as video production, PPC management, and social media marketing.

Boost Your Website with WordPress SEO Services

With WordPress SEO services, your website will gain a competitive edge, leading to more conversions and sales. What can our SEO specialists do? How can we improve your SERP rankings with proven techniques?

WordPress SEO Tips: 5 Crucial Points:

1. Quality Content Our SEO copywriters provide high-quality, E-E-A-T-compliant content such as: 
   • Product descriptions
   • Blog posts
   • Landing page copy

With WordPress SEO specialists, you can integrate all types of content. Additionally, all texts may be optimized with the Yoast SEO plugin. Why is this plugin so popular?

• It optimizes title tags and meta descriptions
• Analyzes content on your page
• Generates sitemaps automatically
• Seamlessly integrates social media
• Uses breadcrumbs

Yoast SEO also checks readability and monitors important SEO issues. Your content’s internal linking structure is handled by SEO specialists, helping your WordPress website index faster. You can also optimize your content with SurferSEO. Achieving a score of 80-90 in SurferSEO helps meet search intent requirements and improve search engine rankings.

2. Well-Structured Site WordPress websites often face structural issues.

When we begin WordPress SEO for new customers, we focus on intuitive menus and product filters. Keeping the buying path simple is key. Providing customers with quick access to products and services through our technical SEO adjustments can increase your WordPress ROI.

3. Responsiveness Does your WordPress website look good only on computers? Don’t waste business potential! According to Statista, 58.67% of website traffic comes from mobile devices. Websites offering WordPress SEO services are 100% mobile-friendly.

Buying decisions are influenced by website responsiveness, which is vital for Search Experience Optimization (SXO). If your website doesn’t follow mobile-first rules, it will irritate customers and lead to a higher bounce rate.

4. Interactive and Efficient Websites Websites should be fast. Sites with fast WordPress performance get happier customers and rank higher in search results. You can’t ignore Page Speed, one of the 200 ranking factors.

Keep an eye on Google PageSpeed Insights. Aim for a performance score of 85-95. We also optimize Core Web Vitals metrics, and Google recommends lowering LCP, FID, INP, and CLS scores to improve performance.

5. SSL & HTTPS Encryption Using an SSL certificate on a WordPress site improves search engine rankings. The main reasons are: 
   • Search engines perceive your website more positively with HTTPS encryption
   • Without a secure website, customers won’t buy your products or use your services

SSL is particularly important for e-commerce. HTTPS encryption ensures customer safety during online payments. Many customers look for SSL certification before making payments. Secure your website with Really Simple SSL, a free WordPress SEO plugin. Your website’s HTTPS encryption will be tailored to your needs.

Bottom Line

Choosing a good WordPress SEO company or freelancer can be tough due to the many low-quality, cheap options out there. However, take your time to find the best services. Magic Logix, a digital advertising agency, specializes in search engine marketing. We have increased client revenue by 7x – 8x through performance-based solutions.