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Our strategy is simple. Provide the best quality service from each discipline, fusing layers of creative brilliance and expertise. Each of our web professionals is a master of his or her discipline. Together we build incredible, effective web solutions. We are creative innovators. We foster change and growth. We operate comfortably on the frontier of rapid technology development.
We help brands build custom websites that increase conversion and help grow your business’s revenue. Our in-house team of innovative website designers and diligent web developers work together to build impressive websites that engage, motivate, and resonate with your target audience.
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How can content marketing help address our target audiences throughout the customer purchase journey?
That question gets at the heart of how content should be used. Content should address the motivations and needs of the customer at various points of their process, so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value.
What are the benefits of social media marketing for my company?
Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.
What are the steps to developing a content marketing strategy?
First, determine who your target audience is. Develop a customer persona to whom your content should speak. Then, based on that persona and your company’s brand image, decide on your company’s voice, and the type of content you will be creating. Your content needs to be informative and valuable, as well as interesting and engaging, to your target demographic. And once you start producing content, constant tweaking of your strategy is in order, based on how successful each post is.