How Blockchain is Impacting Digital Marketing

Blockchain
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Everything is becoming digital, and it is important to embrace all the positive changes. Hugely, blockchain is playing a major role in the digital marketing and advertisement industries. This is because they are interlinked to ensure proper business development.

There is a certain misconception that it is mainly for currency. However, you have got it all wrong! Not only is it associated with cryptocurrency but also other broader applications. Blockchain plays a long role in verifying parties in a transaction. This is vital with all online stores and businesses. It will help digital marketing to go a step higher than it previously was.

How blockchain will help enhance digital marketing

1) Boost Digital Marketing

Bitcoin

Blockchain can be termed as a series of digital records that are interlinked with each other and don’t need any kind of third-party verification. It has led to an increase in bitcoin use and helped to verify and record transactions in real-time.

Hence, this will help the marketer to gain access to accurate leads and provide customers with the right information. It will do a lot of wonders to marketing and data transparency.

2) Security Improvement

Blockchain Security

In this day and time, security is a major issue due to buying and selling of goods online. This is because, with digital marketing, people are engaging in sales online. Many data breaches can pose a security threat.

It can be risky if certain financial information gets leaked to third-party people. Hence, with blockchain, each transaction will be verified easily while the people remain anonymous. Therefore, more security when providing any transactions online. This will benefit the seller and buyer equally.

3) Buy Ads Easily

If you want to boost your digital business, you will need to invest in more product advertisements. At times, you can seek the service from Google at a fee to build trust. However, blockchain can help lessen the advertisement network.

It will allow users to easily verify automatically without requiring a third party. Different websites that offer equally the same product can work together to be more productive.

4) Personal Detail Control

In most cases, you may find that you provide some personal information to a certain website and end up getting recommendations from other companies with the data that you provided. Not everyone is always happy about that.

Hence, blockchain will help to give consumers a chance to charge for their information. They can then sell to the companies that they prefer. This will be beneficial for business owners because they will only get the targeted audience and get accurate information.

5) Trust building

If you are running a small business, it can be so hard to stand out if there are established players already existing. Many consumers are often skeptical about new businesses. However. With blockchain, it will be easier for small businesses to build trust quickly, no matter how small they are.

In this way, as a small business owner, people will easily know the products that you are providing. It will be easier to get access to the supply chain information.

6) Accept Alternate Payment

Blockchain allows accepting of alternate payments. This is because, with it, the payments with bitcoin and cryptocurrency are more transparent. There will be reduced cases of forged cheques, bad credit cards, and other issues.

Nowadays, people are cunning and can cost you when you are carrying out business with them. Secure payments will allow you to save enough money each year without any fraud cases.

7) Reduce Fake and Counterfeit Products

How often have you gone to a site and just doubted its legitimacy? Well, guess what, blockchain can help reduce such instances. With digital marketing and online businesses, you can easily buy something then get something different from what you expected. It is so disappointing.

People get fake followers, likes, products, and much more. If you are not careful you can easily be scammed mostly on these social media sites.

Hence, with blockchain, you will deal with the right people rather than third parties that might lie and just take away your investment. Your marketing will also be top-notch, and you won’t have any fears at all.

8) Help Businesses to Function Better

Blockchain Business - Digital Marketing

Through the marketing automation of tasks and ad management, it has become easier for marketers to use ads to fetch data. Hence, blockchain is making the whole process easier. With it, you will have access to certain vital information on where a product was manufactured, labor used, workers’ wages, and other information. This will help businesses to get great credibility.

Blockchain will record all the steps taken and document all the necessary information. This will make it available to the open network. Hence, as a customer, you will have complete information about the supply chain or a retailer, or a distributor.

9) Accurate leads

The blockchain will help you to get access to accurate data. Also, all the transactions are decentralized.

Even if you are a marketer, you will get accurate data from the consumer. In most cases, when consumers give some information to your brand, that means they are interested in your products or services.

10) Have Control of the Content

As a marketer, you may feel like showing the ads every single time to your target customers. Hence, your target audience won’t get annoyed when you see your ads.

According to customers, when they are paying for the internet they are using, they should have control over it. With blockchain, it will be easier to manage how content is shown and at what time.

Final Thoughts

In this day and age, we are being tracked by secret cookies and certain permits. However, blockchain will help to ensure accountability while providing advertisements and paying for actual human interactions on ads and not a robot.

Blockchain will greatly help in ad buying and selling, fraud detection, laser targeting, data control, advertisement customization, ads on social media, data security, ad validation, ad automation, and content management.

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Hassan Bawab, CEO of Magic Logix digital marketing agency, is a leader in cutting edge technology, digital marketing consultant and an innovative speaker/writer. He is the author of “How to Work with a Digital Marketing Agency” and has written numerous articles on automation technologies that have become industry dogmas.  Mr. Bawab holds degrees in Computer Science, Mathematics, Technical Writing and Marketing, in addition to several marketing and programming certifications.