10 Ways To Make Your Lead Generation Website Convert On The First Visit
There are a large number of variables that impact the effectiveness of a lead generation campaign. Your job is to make sure all various moving parts are functioning properly, which starts and ends with the quality of your website. You can give your all in putting together SEO, PPC and email campaigns, but if visitors arrive to a dull, lifeless website, all of those efforts go to waste.
After analyzing more than 300,000 sales leads from a wide cross section of lead generation websites, Straight North, an SEO firm headquartered in Chicago, uncovered an extremely important piece of data: 85 percent of website visitors convert on the first visit. The presentation here explains the key elements needed to get visitors to call in or submit an inquiry form.
To view the presentation, please click here.