Often times, the common perception of people who work in the computer and internet industry is that they’re vampire like, and never see the light of day.
If you work in the industry you’ve probably become accustomed to fielding the barrage of questions from family members every holiday, such as “What exactly do you?” or “So you are just in the internet all day?” And we all know too well that an explanation with any technical jargon included inevitably turns into an hour long explanation in front of the computer.
The truth is that your family and friends are exactly the same as your average customer. When they visit a website, they are not thinking about click thru rates (CTR’s) or page rankings, they are visiting the site for entertainment and/or information.
Therefore, content is king because users start out searching for something on the internet, and then all it takes is for a story or product to catch their eye and they are pulled elsewhere. We must remember that these users are our customers, and they’re the reason we work so hard. We want them to visit our site, click on our links, and watch our videos.
The internet is very similar to a grocery store. If a hungry person goes to a grocery store not knowing what they want, they’ll buy everything that catches their eye. Such is the case with a person viewing the web. We want a user to feel comfortable browsing and clicking on links freely, but so often they are unable to do so because they worry about what is behind that link. The fear of being hacked or taken advantage of black hat SEO is always present.
In SEO every user is our customer, and it is important to think of very user as friend or family member and treat them as such. Create content and build links with the customer in mind as if they are that family member that has no idea what your job is, but just has an interest in you (and your content).
As the SEO Ninjas that we are, it can be difficult to deal with a mean comment on a blog or a client that is not cooperating, but we have to realize that this person hides behind their computer screen. As professionals we have to react to them like they are our best customer and they are sitting in front of us.