How to Increase Your Page Speed: Tips That Will Get You Fast Results

What are the most important elements of a successful digital marketing campaign?

Digital Marketing Campaign

Definitely Page Speed is on the list! Most probably, you will start listing things like having clear goals, targeting the right audience, creating good ad copy, designing a landing page that will help you convert in your digital marketing campaign, and so on. Of course, you would be right – all these elements matter immensely. But, if you are not focusing on the page speed too, then you’re probably losing a big chunk of your potential audience.

Half of your visitors will leave if it takes more than three seconds for a page to load. In the case of mobile devices, the number is even lower – 2 seconds. More than that, page speed will also influence your position in the search engines and how likely your audience is to find your content.

All that said, what can you do to improve your page speed? You can tools such as GTmetrix or Google PageSpeed Insights to test your page speed. GTmetrix is one of the most popular tools for analyzing site speed performance. The tool uses PageSpeed Insights and YSlow to generate performance scores and a detailed report of the current state of your website. GTmetrix is extremely easy to use, and it only requires the URL of the website you want to test.

Here are three tips that are sure to bring fast results.

Reduce and Optimize Your Images for higher page speed

Page Speed Optimization

Take a look at the media elements on your page. Are the images and videos you added relevant to the content and your offer? Are they adding value to your audience or are they just for aesthetic reasons?

While there’s nothing wrong with a web page that has beautiful imagery, try to think about your web design in terms of performance and functionality. Whenever someone is trying to access a page on your website, your site’s server received an HTTP request to return the files that exist on that page to the browser. Obviously, the more and larger the files, the more it will take the page to load.

Remove the images and media files that don’t add any real value to your content and reduce the size of the ones that you want to keep. As a rule of thumb, keep image sizes under 100 KB.

Minify Your Code

Your website is ever evolving and transforming. But, if you keep every widget and piece of code you’ve ever added, then these extra bytes of data can make your site load slowly.

Minifying your code, whether we’re talking about Java, CSS, or HTML, simply means removing these unnecessary elements to make your site lighter and faster.

Use Browser Caching to increase page speed

Whenever a user returns to your website, your site needs to reload all sorts of elements, such as your logo, banners, CTAs, and so on again and again and again.

With browser caching, browsers store and remember these previously loaded elements and show them to your visitors. That way, you get fewer HTTP requests which means that your website will load faster.

Over to You

In a digital world that offers more, better, and faster content than ever before, a one-second delay can affect your entire digital marketing campaign and sabotage all your efforts. Keep these tips in mind and consult with your web design department to find the best ways to make your website not only look good but perform well too.

Want to get ahead of the social media strategy curve? Magic Logix is a website development, digital marketing and social media marketing agency, Dallas Fort Worth-based, representing regional and national brands. Contact us to learn more.


3 Reasons Your Social Media Traffic Is Low and What to Do About It

Social Media Traffic is low

Social Media Traffic 2

A lot of businesses are using social platforms as a way to reach their audience, build awareness, and generate more traffic to their websites. However, they may not be getting everything they would have hoped for with social media marketing.

With over 3.6 billion people using social networks every day, how come your social media traffic is so low?

Here are a few possible reasons and what you can do about them.

Organic Reach Is Declining

One of the reasons a lot of businesses are seeing a drop in their social media traffic has nothing to do with their strategies, but the algorithm updates most social networks underwent. In an effort to provide users with the best and most relevant content, social platforms like Facebook have significantly reduced the reach of the content posted by brands. The average reach of an organic post on Facebook is 5.20%, meaning that only one in 19 followers actually gets to see your non-sponsored posts.

Pumping advertising dollars into each social network isn’t a solution for most businesses but neither is ignoring social media altogether. So, what can you do? We’ll talk about this below.

You Are Not Using the Right Channels for Your Audience.

According to one report from Search Engine Journal, the top social platforms for driving traffic to your website are Facebook (62%,) Twitter (22%,) LinkedIn (10%,) and Pinterest (6%.)

Does this mean that these are the only social platforms that you should be using?

Of course not! You should choose your social media channels based on your audience. If you are a fashion brand, for example, it would make more sense for you to use Instagram (although this channel is not even on the list mentioned above,) Pinterest, and Facebook rather than Twitter or LinkedIn.

You Don't Have a Content Strategy

Social media marketing doesn’t mean just posting daily content on a few platforms and calling it a day. You need to have a clear goal and a content strategy in mind if you want to achieve your objectives.

How Can You Increase Social Media Traffic?

Social Media Traffic 3

If you look at these issues closely, you will notice that they all have a common denominator: your target audience.

You cannot generate more traffic to your website through social media if you don’t have a clear understanding of who your audience is, what channels they are using, the type of content they prefer, what their pain points and interests are, and so on.

Here are some tips.

After you’ve identified the social media channels your audience is the most active one, try to determine the type of content they like. Identify the thought leaders in your industry on each platform, analyze, and mimic their content.

Over To You

Social media marketing can take a lot of time and hard work until you design the right strategy for your business. But, once you do it, the effort is all worth it.


Why Your Last Social Media Campaign Failed

Have you found that using social media marketing to grow your business is proving to be difficult? You’re not alone. In fact, research shows that around 60% of small businesses are disappointed with the results of their social media marketing. Let’s dive into 6 reasons why your last social media campaign failed and how you can fix it for the next campaign.

1. Lack of Clear Marketing Objectives

Marketing Objectives

A proper strategy should always be in place when planning a social media campaign. Without clear, defined goals, there will be no way to measure the success of your marketing efforts. For example, if you’re running a social media campaign to build your email subscribers list but are expecting an immediate ROI, you’re likely to be disappointed with your results. Always make sure your goals and tactics line up.

2. Proper Tracking Isn’t Set Up

One of the powers of digital marketing is the ability to set up tracking pixels to measure campaign results over time. Whether you’re running organic or paid social media campaigns, make sure you have the proper pixels installed on your website and landing pages. These can vary depending on what platform you use, but you can start with the Facebook pixel and Google Analytics, to get you on the right path.

3. Not Monitoring Your Campaign

This should go without saying, but social media campaigns are not often something that you can just set and forget. Just like your content strategy, you need to stay on top of your campaigns to measure key performance indicators. Depending on your campaign, some key metrics include cost per lead, cost per click, reach, and obviously, the amount of your budget spent.

4. Ignoring Your Social Media Campaign Data

Social Media Campaign Data

By monitoring your campaign, you’ll also be able to hone in on how your target audiences are responding to your content. Ignoring customer data is digital marketing suicide. Along with powerful tracking pixels for measurement, social media platforms offer a powerhouse of robust data tools to help you find your ideal customer. Spend time researching your audience using Facebook’s Audience Insights tool to start.

5. Offer/Audience Mismatch

As you learn more about your audience, you might find that your last social campaign failed due to an offer that just wasn’t appealing to them. Tweaking your offer based on your customers’ pain points and desires, whether it be a free trial, discount, or special deal. By doing so, you’ll be likely to see greater success in your next campaign.

6. Not Marketing Retargeting or Following Up

Marketing Retargeting

Last but certainly not least, it’s important to remember that any branding or marketing sometimes requires a few touch-points before a lead will convert into a customer. Failing to use retargeting ads or a follow-up email sequence can seriously impact your campaign. When you retarget or follow-up via email, your new warms leads are more likely to turn into sales.

Get Your Social Media Marketing On Track!

Getting these 6 elements in line is likely to put any social media campaign on the road to success. Check out Magic Logix Blog Articles for more insights on how to get social media working for you. Ready to launch your brand into the digital space, but not sure where to start? Contact our team and let’s partner up to achieve your goals!