Tag: Social Media Marketing

The Future of Digital Marketing is REAL!

Post author By admin
Post date August 6, 2022

Future of Digital Marketing

Digital marketing changes so fast you can barely keep tabs on what is happening. Compared to about ten years ago, you can agree that a lot has happened. This has left many wondering what the future holds for internet marketing and whether there will be any future to talk about. Will digital marketing still be relevant, say 15 or 20 years from now? The short answer is, yes. Digital marketing is very real and will only be more interesting in the future. In this guide, we explore some of the reasons why we think digital marketing has a bright future and what you should do to keep up.

5 Reasons Why the Future of Digital Marketing is Real

We can think of multiple reasons why digital marketing would still be highly relevant a century from now. Some of these reasons include:

The ever-growing number of internet users
Cost-effectiveness of digital marketing
The use of AI and augmented reality
The ability to measure results
The ability to get instant feedback from customers

Let’s look at these factors in more detail below.

More People Are Going Online

The number one reason why we think the future of digital marketing is very real is that more and more people are using the internet. According to reports from DataReportal, there are currently around 5.03 billion people on the internet globally. That is about 63.1% of the total world population! This presents a huge opportunity for the digital marketing landscape to grow. Brands can take advantage of this online audience to grow their businesses and reach even more people than they would have with traditional marketing. This means that even as we go into the future, more businesses will be going online to tap into ready markets. As a result, digital marketing will become even more robust.

Digital Marketing is Cheaper

Traditional marketing is very expensive. There is no doubt about that. Many marketers now agree that it is much more cost-effective to develop and run digital campaigns. For one, there are many free tools online you can use to create a digital campaign. This means you won’t be spending a lot on hiring graphic designers and paying for prints. The fact that digital marketing is more targeted also means that it has a higher ROI than traditional marketing. For this reason, more companies will be switching to digital marketing as they seek to strike a good balance between ad spending and profitability.

Digital Marketing Provides Higher Engagement

It is nearly impossible for users to engage with traditional marketing campaigns. This is where digital marketing wins big. Because of ad targeting, online users are more likely to see marketing material that they relate to. This means that they will likely engage with that material and potentially turn into a prospect. In fact, according to Lyf Marketing, more than 50% of marketers prefer digital marketing because of the higher levels of customer interactions. Social media marketing also allows consumers to directly interact with a brand through clicks likes, shares, and comments. Because of this high level of engagement, more brands and marketers will choose digital marketing, making it even more popular in the future.

Digital Marketing is More Measurable

Digital marketing provides a wealth of analytics that you can use to create more effective campaigns. There are many marketing tools that you can use to collect and analyze data in order to create more targeted marketing content. In other words, digital marketing lets you track your campaigns and measure results. This is hardly the case with traditional marketing where you create something, put it out there, and hope it meets the right people. By analyzing results and adjusting your marketing efforts, you play a more clear-sighted marketing game and get your money’s worth. This is one of the biggest reasons why we think more people will prefer digital marketing in the future as opposed to print, radio, or television marketing.

Digital Marketing Can Use AI

The future of digital marketing will potentially revolve around artificial intelligence (AI). This means that marketers will be able to create more targeted advertisements, increase engagement and create AI-generated content. AI can also be used to identify potential micro-influencers, collect critical customer relationship management (CRM) data, and bolster content marketing. By the fall of the decade, we will have even more powerful AI tools for digital marketers.

Future Digital Marketing Trends to Look Out For

As you can see, digital marketing will only be bigger and better in the future. This means that you need to start creating a future-proof digital marketing strategy, so you don’t get left behind. Below are some of the ways you can keep up with future digital marketing trends and practices.

Focus on voice search – Forbes estimates that 76% of American consumers are already using voice search to find information online. This will be even bigger in the future.
Use micro-influencers – Recent reports show that micro-influencers are becoming more effective than big celebrities and they could be the future of digital marketing.
Don’t forget video – Video marketing is going to be huge in the future. Focus on shorter videos for TikTok and Instagram reels because a lot of people seem to prefer them.
Tap into Augmented Reality – A huge percentage of companies will be using AR devices in the future to create more engaging marketing content and CRM technology.

Final Thoughts

It is no doubt that many companies are ditching traditional marketing for digital marketing. The digital marketing landscape is growing fast and will be even robust in the future. To keep up, make sure that you focus on voice and video marketing, work with micro-influencers, and incorporate augmented reality to tremendously boost your marketing efforts. Simply put, digital marketing has evolved from being just an add-on to now an “essential”. It’s the bread and butter of every business in 2022 that takes maximizing reach and conversions any seriously.

Hassan Bawab, CEO of Magic Logix digital marketing agency, is a leader in cutting edge technology, digital marketing consultant and an innovative speaker/writer. He is the author of “How to Work with a Digital Marketing Agency” and has written numerous articles on automation technologies that have become industry dogmas. Mr. Bawab holds degrees in Computer Science, Mathematics, Technical Writing and Marketing, in addition to several marketing and programming certifications.

Tags Artificial Intelligence, Digital Marketing, Human Assisted AI, Social Media Marketing, Voice Search

theories

How to Use Color Psychology in Social Media Marketing

Post author By admin
Post date September 27, 2021

The world is full of stimuli and information and our brains are trying to make sense of it all by using all sorts of shortcuts like the color Psychology. Marketers can use these shortcuts to create emotional cues that can persuade prospects to take action and convert.

The same stays true for the use of color psychology in social media marketing.

Have you ever asked yourself why brands seem to use the same colors in their advertisement materials? Is it because they have a certain affinity for a particular color?

Of course not. It’s because research has shown that consumers tend to respond better to certain colors and link them with their needs.

With that in mind, here’s how to use color psychology to boost your social media marketing efforts.

Why Color Psychology Matter?

Our brains process visual information better and faster than it does text. Most people make a subconscious decision about a product or brand within the first 90 seconds. Moreover, the color a brand chooses to use for its products or advertisements materials can impact their acceptance or reaction by 60%.

Research also shows that color equates to about 80% of brand recognition. Just think about some of the most famous brands out there and how quickly you can associate them with a certain color: Coca-Cola – red, Facebook – blue, and so on. For example a study from HubSpot has demonstrated that red color (Bold and dominant color) is more affective in a call to action button than green color (friendly and non-threatening color) in social media marketing. Their results showed that the red button outperformed the green button by 23 percent.

What Color Psychology to apply Based on Social Media Marketing Goals

You may not give too much thought to the colors you use to create your social media marketing ads, but the reality is that your audience responds differently to different colors.

Here’s a more detailed look at what each color communicates to your consumers and how to choose the right one based on your goals.

Red: Red is a bold and intense color that is sure to capture the attention of your audience. That’s why it’s best to use it in your call to action in social media marketing campaigns to make sure that your audience will not miss the chance to click and convert. It’s also a color that communicates excitement and you want your audience to be as excited as you are about your product, announcement, or offer.
Orange: Although not as intense as red, orange can still catch the eye of your audience. It’s also a more cheerful color and using it in your social media ads can communicate friendliness and openness.
Yellow: Yellow is the perfect color if you want to communicate warmth and optimism.
Green: If you want to evoke health or growth with your social media ads, then you should include the color green in your imagery.
Blue: Have you noticed how most financial institutions and even some social media platforms preponderantly use the color blue? That’s because it’s a color that evokes trust, stability, and strength.
Purple: Considered a “royal color,” purple can be used to evoke luxury or creativity.

What Color Should You Use?

Each element of your social media ad tells a story and evokes a certain emotion. The color psychology is no less important than the ad copy or the CTA.

As mentioned above, pay attention to your goals and choose the right color based on that.

Want to get ahead of the social media strategy curve? Magic Logix is a website development, digital marketing and social media marketing agency, Dallas Fort Worth-based, representing regional and national brands. Contact us to learn more.

Tags Color Psychology, Digital Marketing, Social Media Marketing

theories

3 Reasons Your Social Media Traffic Is Low and What to Do About It

Post author By admin
Post date September 11, 2021

Social Media Traffic is low

A lot of businesses are using social platforms as a way to reach their audience, build awareness, and generate more traffic to their websites. However, they may not be getting everything they would have hoped for with social media marketing.

With over 3.6 billion people using social networks every day, how come your social media traffic is so low?

Here are a few possible reasons and what you can do about them.

Organic Reach Is Declining

One of the reasons a lot of businesses are seeing a drop in their social media traffic has nothing to do with their strategies, but the algorithm updates most social networks underwent. In an effort to provide users with the best and most relevant content, social platforms like Facebook have significantly reduced the reach of the content posted by brands. The average reach of an organic post on Facebook is 5.20%, meaning that only one in 19 followers actually gets to see your non-sponsored posts.

Pumping advertising dollars into each social network isn’t a solution for most businesses but neither is ignoring social media altogether. So, what can you do? We’ll talk about this below.

You Are Not Using the Right Channels for Your Audience.

According to one report from Search Engine Journal, the top social platforms for driving traffic to your website are Facebook (62%,) Twitter (22%,) LinkedIn (10%,) and Pinterest (6%.)

Does this mean that these are the only social platforms that you should be using?

Of course not! You should choose your social media channels based on your audience. If you are a fashion brand, for example, it would make more sense for you to use Instagram (although this channel is not even on the list mentioned above,) Pinterest, and Facebook rather than Twitter or LinkedIn.

You Don't Have a Content Strategy

Social media marketing doesn’t mean just posting daily content on a few platforms and calling it a day. You need to have a clear goal and a content strategy in mind if you want to achieve your objectives.

How Can You Increase Social Media Traffic?

If you look at these issues closely, you will notice that they all have a common denominator: your target audience.

You cannot generate more traffic to your website through social media if you don’t have a clear understanding of who your audience is, what channels they are using, the type of content they prefer, what their pain points and interests are, and so on.

Here are some tips.

After you’ve identified the social media channels your audience is the most active one, try to determine the type of content they like. Identify the thought leaders in your industry on each platform, analyze, and mimic their content.

Over To You

Social media marketing can take a lot of time and hard work until you design the right strategy for your business. But, once you do it, the effort is all worth it.

Tags Social Media, Social Media Campaign, Social Media Marketing, Social Media Traffic