White Paper: The Rising Importance of Content Marketing
Content Marketing, as defined by Content Marketing Institute, is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, drive profitable consumer action. The keyword here is “valuable”. You are delivering useful content to potential prospects and customers to help them solve each of their respective matters, instead of merely pitching your products and services. It’s the type of content people venture to seek out, rather than avoid.
The entire purpose of content marketing is to give your audience and viewers something that is relevant and timely, while simultaneously providing them engaging information that they will enjoy. As marketing prototypes transform, technologies advance, and customer preferences shift, “what do they enjoy?” becomes that more of a difficult question to answer. With this question in mind, we’ve put together a White Paper comprised of key takeaways based on current content marketing statistics to consider if you want to make the most out of your content marketing efforts this year.
To download our White Paper, please click here.