White Paper: Personalization, Marketing Automation and Analytics
Obviously this should go without saying, but ecommerce is a huge industry. If done correctly with proper care taken, it can be very lucrative for an entrepreneur. Now, one thing that's very important for ecommerce businesses is personalization and context marketing.
Personalization and context marketing can have a direct effect on your ecommerce business and not just from a small biz standpoint, either. Colossal retailers such as Amazon and Wal-Mart have started to use these techniques in their marketing strategy. Yes, that's right: personalized content brought to you in order to help increase sales and all of the while tailor content to your specific audience. It's a match made in heaven.
So you want to learn the basics of personalization marketing then, right? Well there's no need to scour the net for article after article searching for it: everything you need is right in this eBook from Hubspot that takes you through how to implement personalization for your own business. The main focus of this book revolves around sites built on the Magento platform, something that we feel is vital to the success of your eCommerce business. Simply put, there's no better platform out there.
So what are you going to learn in this eBook? It details the following:
- What is personalization and why use it?
- What is context marketing?
- Easy way to add personalization without much work
- Examples of ecommerce sites that do personalization right
- How to implement marketing automation to your site
- Introduction to Magento
- Magento tools for personalization
- Improving personalization via data and analytics
- Using Facebook graph for personalization
So as you can clearly see, it's a perfect blend for your ecommerce marketing strategy mixed with some social and marketing automation guidelines. This union of these tools and tips will be sure to increase traffic to your site, which in turn results in higher profits. Download the guide today and learn from the best in the biz!