Technology and Design Trends
In this day and age, technology & digital trends are changing at the speed of light. For the past few years, companies have been spending millions of dollars updating, designing, and redesigning web pages to appeal to larger audiences. We have increased speeds and optimized websites and servers to help us view material faster. It’s not like before, where the norm was waiting two minutes for one single file to download and we no longer have to wait for an online video to buffer halfway before we can start watching it. The future is here.
As we progress in web design and technology, we will start to simplify and taper elements that make up that overly interactive website. People need sites to be quick, responsive and up to date. We will also see the improvement / usage of the following:
Many people think the use of large images have been a trend before. However, 5 years ago, we didn’t have the bandwidth or software to package and view these images the way we’re doing today. There was once a time where 4 Mbps was considered “broadband”. Fast-forward to today, and the term broadband means 25 Mbps or higher thanks to FCC Chairman Tom Wheeler as mentioned in the latest Internet connections speeds based on 2014’s 4th Quarter. This is a great step towards assuring the continued evolution towards faster connectivity. As bandwidth and image quality increases, I believe that the use of large re-scalable images will soon resurface to see the light of day.
Branding / Art Direction
As companies continue to spend more money towards tailoring their brands to capture the attention of their consumer based on the total US Ad Spending. More and more businesses will spend more dollars on branding and art direction with goals of setting themselves apart from the competition. This continued drive for individualism will drive the trend to upscale branding and art direction, which will be a deliberate reflection on lifestyle branding.
Responsive Design Evolving
As card based design and content evolve, responsive websites will become the norm. Mobile interactions and their stats are all pointing to this. In a study done by The Nielsen Group, they found that a majority of the population using Facebook, are “literally Leap Frogging” the personal computer and buying tablets (a mobile device). That same study also revealed that the majority of this population was viewing content on their mobile device the majority of the time. This means that mobile devices will be the 1st and most common devices to view web content. This evolution in usage will push for all web content to be consistent across multiple platforms such as mobile devices and desktops.