Service Industry Businesses Like The Big Game
According to data from ad-tracking research firm Kantar Media, the average rate for a 30-second spot during the Big Game has increased 75% over the past decade and totaled $4.2 million in 2014. If you’re like most businesses, you don’t have 4 Million to throw down the drain like GoDaddy. Therefore, you’ll need to get creative in order to tap into that Big Game Market.
We’ve put together a list of 5 tips to use existing marketing material that your small business can use to get in on that big game market. Especially if you’re focused on the service industry, you realize how important it can be to get people in through the door.
Tip #1: Marketing Material
Not everyone has the luxury of having a marketing department, let alone a graphic designer. As a small business in the service industry, you have a variety of vendors who are rooting for your success. Simply put: if you are successful, they have more order for their business. For example, wine and liquor distributors have deep pockets and usually set budgets aside for this purpose. They will often provide branded marketing material for you that showcases the brands of beverages you purchase. This great professional material not only looks good, but it also creates a better relationship with the vendor. Therefore, utilize any marketing material you can get from a vendor.
Tip#2: Create a Plan
Once you’ve partnered with a vendor and have the signage covered, you can start on a simple word of mouth through social media. Without a doubt, your fans or followers are your best word of mouth marketers you can have. There are numerous ways you can interact with them. Schedule a watching party or event invite and encourage them to attend. Have all of your posts centered around the big game. Craft compelling content that Interact with them by inviting them to your watching party. Make sure everything is open ended and coupled with visually stimulating images. Do this daily all the way up to the event start time. Of course, don’t stop there: live blog, tweet or update the event!
Inside tip: Since you’ll be posting pictures before the event, don’t post pictures of an empty space. Be sure to crop in, focus on details, special beverages, decorations, food, or your friendly staff. Basically, utilize all of the elements that make the event.
Tip#3: The Social Experiment
Social media outlets such as Instagram, Twitter, Facebook and Snapchat are free services widely used by consumers. If you are not familiar with them, practice. However, if you do not feel comfortable using these apps, carefully choose an employee that may be creative in using them. Choose an employee that is tech savvy, enjoys social media, and showcases a conscience about what to post and what not to post. We cannot stress this enough.
Tip#4: Real Time Marketing
You’ve done all the hard work, now it’s time to deliver and enjoy. You deliver by making sure you provide your customers with what you promised. In this particular case, it’s the big game. Your friendly staff, proper service and cold drinks will make your job easy. You’ll enjoy by sharing the great time everyone is having in real time. Real time is the key. Tag people, talk to them and thank them for coming. Encourage them to share on social media, be it the event page or their personal pages. Create a custom hashtag and use it, or jump on trending hashtags to get your small business in the mix. Additionally, make sure all your posts are geo-targeted so individuals who might not have been in the know about your business have a chance to find you and discover what you’re all about. Remember: image is everything, so post often and make sure everyone is having a great time.
Tip#5: The Follow through
Since you’ll probably be busy, you wont have the time to post every single picture as it happens. But make sure you at least get their first name so when you post on your Facebook, blog, or Instagram, you’ll have a first name to use in the description. Remember, people love to have their picture taken, especially at fun events where people are out having a good time.