How to Work with a Digital Marketing Agency
No stranger to digital marketing trends and the most important aspects of crafting a strategy, our CEO Hassan Bawab has taken his expertise to the next level and recently published a book titled "How to Work With a Digital Marketing Agency". The book details many vital digital marketing processes and topics, including:
- A/B Testing
- Data Collection
- Data Analysis
- Web Design
- Web Development
- Social Media Marketing
- Search Engine Optimization
- Marketing Automation
- Vendor Management
- Internal Communication
- Big Data
- Innovative Strategy
Simply put, the seven chapters of this book help guide the reader through a journey within the digital marketing realm. Not only are these (any many more) topics explained in depth, but the book details guidelines for choosing a digital marketing agency. It's a fantastic guide for both marketers and businesses of all sizes alike. Digital marketing is a must for any business in today's world, and it's important to make sure you're working with a digital agency who understands real time changes in technology and how to keep your business ahead of the curve. A crucial key to the book is the immense detail of why marketing automation is a must for any business and how it is taking us into the future of marketing from email campaigns, landing pages, nurturing and scoring leads and improving the workflow process between your marketing and sales teams. How to Work With A Digital Marketing Agency guides you within the right process and best practices for working with a DMA and detailed strategy to take before, during and after engagement with an agency. In essence, it shows why working with a digital agency is integral. Excerpts from early customer reviews show high praise for the book:
- "This helped me figure out what I should be looking for when hiring an internet marketing company."
- "A must have book for every business owner. It opened my eyes to so many ideas to help promote my business. Excellent read."
- "This book lends very valuable insight on digital marketing. Regardless of the size of the company you're working for or if you're just an industry professional looking for additional information on all things digital, the information is very helpful."
If you're looking for a guide to digital marketing, you must purchase this book today. Let us know what you think on Twitter by tweeting at us @MagicLogix and by using the official hashtag #DMABook.