CMO’s Guide to Big Data & Social Media
Big data and social media are hot topics in both business-to-business (B2B) and business-to-consumer (B2C) worlds. Businesses are rushing to figure out how they can monetize data while concurrently figuring out how to properly utilize social media marketing. Companies view these issues as two parallel problems, but fail to see how they intersect.
The potential for companies to collect data and actionable business intelligence from social media is enormous. The smartest of these companies are already learning how to harness this potential in their respective industries. Any CMO that cares about branding and connecting with their target customer must use social media. CMO’s that find a way to take action on social data and make it more useful will start to take large strides ahead of their competitors, and our white paper, CMO’s Guide to Big Data and Social Media, helps get you started on that path.
To download our White Paper, click here.