Search Engine Marketing (SEM with PPC)

Search Engine Marketing (SEM with PPC) is a very effective way to get your web site noticed immediately. Magic Logix specializes in search engine marketing campaign (PPC ) of both Overture and Google Adwords accounts. That means that your web site will attain instant exposure on all the major search engines including: Google, Yahoo, MSN, AOL, Ask, AltaVista, and more.

Magic Logix offers advanced Pay-per-click strategies proven to deliver increased online exposure and a greater ROI. Our full-service account management team will devise a search strategy specific to your online business then launch, monitor and manage the program on a daily basis to ensure its effectiveness. Your Pay-Per-Click listings will be tagged with our proprietary Return On Investment technology to determine, in real time, the ROI per key-term within each Pay-Per-Click account. By combining this with our automated bid management solution the Magic Logix customer base has a distinct advantage over the competition.

The key to using search engine marketing is choosing your search terms carefully and having effective pay per click management. We use keyword and competitive research to identify the phrases that will bring you the most targeted traffic and then manage your search engine marketing campaign to make sure that every single click counts!

The advantage of a search engine marketing campaign is that you can target customers at the moment they are searching for your products and services. You only pay when people looking for your unique products and services actually click through to your web site, it's the most cost-effective way to bring customers to your business and improve your return on investment.

Keyword creation and development strategies

Keywords are structured in the following categories:

1. Brand level - Expand overall reach and conversion rates
2. General level - These are high volume terms which might not be very well qualified. These terms are competitive and expensive, but can generate a lot of volume and custom landing pages can help greatly
3. Program level - These are the program specific terms that generally yield the highest conversions. Cost per click averages are climbing as more and more bidders come into the mix
4. “Tail” level - These four, five, six keyword phases and geographically expanded terms yield little searches, but high conversion rates
5. Titles and descriptions are customized to entice targeted visitors
6. Proper landing URL’s are implemented to offer greater conversions
7. Prompt PPC search engine assistance streamlines implementation and revisions
8. Implement bidding strategies to relevant Pay-Per-Click search engines
9. Optimization and Expansion

To effectively improve performance, Magic Logix may implement any one or more of the following tactics:

1. Cap overall spend for a period of time, such as daily, weekly or monthly
2. Cap maximum bids for particular terms
3. Reduce maximum bids to increase likelihood of increased traffic and conversions
4. Edit ad copy to increase likelihood of improved click-through and conversion rates
5. Eliminate non-performing terms
6. Identify and adjust ideal landing pages to improve likelihood of increased conversions
7. Recommend budget allocations per engine – provide ongoing research into other search engine placement opportunities
8. Apply negative terms to filter out any unqualified clicks
9. Match typing terms
10. Resolve any competition for the same keyword (i.e. resolve competition from affiliates)
11. Apply contextual targeting to increase brand reach and exposure to content-specific sites

To speak with Magic Logix Inc. about our Search Engine Marketing (PPC), please contact us.

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10 ways to drive users to your site  Better Google Results,google  IT Consulting  Marketing  PPC  SEO Search Engine Optimization  Search Engine Marketing  analytics  google  online marketing  seo  web analytics  website promotion