What is Responsive Web Design?

Responsive Web Design
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If you keep up with Magic Logix, you know that responsive web design is a cornerstone of our web development process. We value it over mobile adaptive design, and make sure that every website we create responds perfectly to any device at any resolution, be it desktop, mobile or tablet.

The other day, our intern Aki asked me to simplify responsive web design for her. Be sure to watch the video at the bottom of the page. Additionally, if you're still curious, you can download and read the White Paper we've made that covers RWD.

In short, responsive web design is just that: design that responds to your device. You see. there's a variety of ways to access the internet now, which equates to a variety of screens at a variety of different resolutions. If your website is responsive, then it will recognize the screen size and resolution and will have an updated version that works in tandem with your device. This aspect of design might require a different look on your mobile phone than a computer, but it's going to result in an intuitive user experience. It's going to differ from mobile adaptive design, because that is predicated by predetermined layouts. So for example, if you have a mobile adaptive site that's only configured for the iPhone 5 and you just bought the new iPhone 6 - you're going to be S.O.L. when it comes to viewing the website properly. Additionally, RWD eliminates the need for a separate mobile website.

Since everything seems to be growing increasingly mobile these days, it's imperative to have a responsive website. Think about it:

  • American spend an average of 1.4 hours a day surfing the internet on mobile devices
  • 39% of all time online is spent on a smartphone
  • 12% of all time online is spent on a tablet
  • 43% of all media consumed this year was digital

So having a website that's responsive is no joke. Especially if you're an eocmmerce business, a restaurant or bar, or a business that has high web traffic. You'd be a fool not to have a responsive website. So yes, we believe in making your site responsive wholeheartedly.

Of course, there's more nit and grit than that - which is why we made the whitepaper. For now, just enjoy my banter with Aki. You score additional points if you can guess what movie we're paying homage to.

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