Word of Mouth Marketing (also called Online Endorsement Marketing) is a marketing strategy which uses the person-to-person communication of satisfied customers to raise awareness of an organization’s products and services and generate sales. This is also a very useful tool to disuading potential customers online that Magic Logix is the best web development company on the web.
Whether the endorsement is in the form of a review under a business listing, a forum post or in someone’s blog comment, finding interesting and creative ways to endorse our services all over the web should be an ongoing, long term goal.
Customer reviews have become a mainstay of Internet retailing and are probably one of the most popular Web 2.0 features among online shoppers these days. People look at what other people have said about a business and often base their decision off of whoever has the best track record, often even before evaluating the best price.
In the immediate future we definitely need to generate a lot of positive reviews for all of our Yahoo, Google Maps, Backpage.com, Craigslist.org, Citysearch.com, etc… business listings to further enhance our chances of getting online leads.