This is one of the most important parts of our SEO strategy. Compliant XHTML, Original Content and Strategic Key Word Placement should be a given. I think it’s pretty well understood each of our content pages should correlate with the most optimum key words for the service we are trying to sell, and each and every page should validate.
We should also make sure that all the content is ORIGINAL! We are only hurting ourselves when we copy and paste content. Google now has a method of identifying content that has been copied from another source on your site. In a nutshell this practice could adversely affect our page rank. It is referred to as “Link Jacking” and the practice is looked down upon in the world of White Hat SEO standards.
Essentially, just as our code should to be immaculate, the actual content on our website, blogs and social networking accounts should be too. No spelling errors, easy to navigate and to the point. We also can’t use many bots, if any, to perform most of these tasks. The best results will always come from real life, human interaction.
At the end of the day, vaild XHTML, keyword and strategic meta tag placement arrangement as well as original, useful content are all still some of the best ways to ensure prominence in search engines.