Integrated Marketing Agency

Magiclogix

  • March 4

    I was motivated to write this post by a random act of kindness. A random person ahead of me in the Starbucks drive-thru purchased my coffee, and it really made my day. This person’s generosity affected my day so much with a small act that it has really motivated me to think about what I could do. The easy idea was just to pay it forward and buy someone else’s coffee, and I did do that the next day, but this didn’t seem as it was enough. I thought about the search industry as a whole and acts of kindness that I could do for others.

    The goal of search engine optimization is to provide a better experience for the end user and provide them the best results when they enter a query into a search engine. Keeping this in the back of my head I thought about broken links and how it is not good for the web overall that broken links exist. I then got the idea that if SEO’s spent the entire day trying to fix broken links that it could make a huge difference. This could also create a domino effect when webmasters receive the broken link emails. If even a small percentage of them pay it forward there would be a nice ripple effect.

    I am well aware that broken link building is not new and that it is a well-documented link building strategy. Russ Jones published “The Broken Link Building Bible” on SEOmoz, and it could not have been more comprehensive. The difference is that when we send those emails out we are expecting something in return and just doing it to help someone else.

    I am not suggesting that broken link building is black hat or dishonest. I am suggesting that as SEO’s, we have a day of giving and offer our expertise to webmasters and website owners without asking anything back in return.

    Wil Reynolds Broken Link Building Email Template

    Hello [contact name]. I was doing some research, and I came across your [enter site's URL] site. I was very intrigued by the [mention an article or something that shows that you have researched the site], and I wanted to learn more. While browsing, I noticed that you are mentioning some really helpful [main keyword] resources, but there are a few broken links in the [section where there are broken links] section of the site. I am listing them below for your convenience. (Note: you may have to attach a spreadsheet if there are a lot of broken links on the page.)

    If you are looking for a resource to replace this/these broken link(s), my company offers [insert linkable asset here] to provide information to individuals that may be looking for more details on [insert keyword here.] My company is called [name of the company] and our website is http://www.linktoyourcompany.com. Let me know if you have any questions.

    [example #1 of the broken link along with the anchor text] [example #2 of the broken link along with the anchor text] [example #3 of the broken link along with the anchor text]

    Thanks!

    -[your name]

    This is an email template that was created by Wil Reynolds at Seer Interactive. It is a great template, and he is very transparent and authentic in the email. He lists the broken links, how he came upon the website, his company’s name and their website. It is hard to consider what he says as “asking for a link” because he does it so cordially and is just like “oh by the way I have a resource to replace your broken links if you need one.” There is still that little bit a reciprocity in there that I am asking SEO’s to forgo for just one day.

    I am not proposing a specific day; you can do it whenever you want. I have included an email template like Wil’s with some slight adjustments if you want to join me. Think about how your kindness can help someone and change their day. Just think about the domino effect that could happen if they also decide to pay if forward.

    Updated Template

    Hello [contact name]. I was doing some research, and I came across your [enter site's URL] site. I was very intrigued by the [mention an article or something that shows that you have researched the site], and I wanted to learn more. While browsing, I noticed that you are mentioning some really helpful [main keyword] resources, but there are a few broken links in the [section where there are broken links] section of the site. I am listing them below for your convenience. (Note: you may have to attach a spreadsheet if there are a lot of broken links on the page.)

    I wanted to make you aware of this issue so that you don’t have problems in the future and others can enjoy your valuable content as I have. Have a great day.

    [example #1 of the broken link along with the anchor text] [example #2 of the broken link along with the anchor text] [example #3 of the broken link along with the anchor text]

    Thanks!

    -[your name]

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    Hassan Bawab is the founder and CEO of Magic Logix, a Dallas, Texas based agency specializing in customized marketing automation solutions for businesses worldwide. Mr. Bawab is a trusted resource in the industry and often spends his free time as a consultant for Top 1000 Fortune companies. He has been honored as a guest lecturer at global events and conferences, and locally at The University of North Texas, The University of Texas at Dallas, and Southern Methodist University. He is the author of How to Work with a Digital Marketing Agency and has written numerous articles on automation technology that have become industry dogmas. Mr. Bawab holds degrees in Computer Science, Mathematics, Technical Writing and Marketing, in addition to several marketing and programming certifications.