I am sure you are familiar with the terms Website Maintenance, website updates, and website care. There are many benefits that can be derived from keeping your online presence fresh, clean, and “up to date” with online standards. Recently, on April 9, 2010, there was an article posted on Google’s Webmaster Central blog called Using Site Speed in Web Search Ranking. Google is constantly changing how search engines gather information and rank websites by tweaking algorithms and setting new standards. However, there is one thing that never seems to change with Google and that is the overall improvement on the viewer’s or user’s experience. In the article it was said that, “Faster Sites create happy users.” If you really think about how your website represents your company and stands as a building bridge for your success, then you will really want to keep that representation maintained and up to date.
I still remember when I was 17 and received my very first car. To a 17 year old a car is a representation of who they are. Every young high school student wants to drive up to their school with a shinny well kept car to give them a status of “cool” or “accomplishment”. Although that is only one perspective, there are also many other important factors and benefits in having a car such as transportation, convenience, investment, etc. Once you get the car, it is important to maintain it in order for it to run at its best. You have to put gas in the car, you chance the oil every 3000 miles, air filters, brake fluid, wash the car to make it shiny and new on the outside, etc. My point is that a car is something that is important to you, therefore you maintain it and invest time and money into it, so that it will last you a long time. When you invest into it then you can really get the full value of such an important purchase. The same principles apply to your website. Keeping it up to date now, will save you money in the long run and you can have more realistic and professional representation online that your company deserves.
Magic Logix recently launched new maintenance service called Magic Webcare. The thought behind the product was to provide a service of convenience for existing customers with existing websites. Instead of having to fork out thousands of dollars for a new “Car” or in this case website, customers can go online and ad features or packages that would help benefit their existing sites, in a short amount of time, at an affordable prices. Some of the features include; content updates, website backup and security, creation of new pages, new or updated html, w3c code validation, website management and marketing, site traffic analysis, CMS add on, Blog integration, etc. Every feature offered is either for the usability of the site, protection of the site, or the convenience of the site. For example, if someone wanted to validate their code it would result in faster loading pages and easier recognition of the website in search engines. Anything you do for your website now can truly affect you in the future. To view more information about Magic Webcare you can visit www.magicwebcare.com.
In conclusion, we can see that a website is not just a presentation of company products on line; it is an investment and a tool that can stick with you through the years and really bring value to your company. Do not take your online presence lightly, but take full advantage of the opportunities it can bring you and your company as well as for your clients and potential customers.