Viral Marketing and Viral Advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.
Early forms of viral marketing were less than reputable, but in recent years it has evolved into a very useful tool in any online marketing campaign when done tastefully and with ethics. Making some funny videos and placing our web address at the end could be a good platform to showcase our creativity as well as a great way to generate a lot of of traffic to our website.