Validating code: To become W3C compliant, you’ll need to ensure that all code is clear, consistent and correct. This has the added benefit of improving SEO, because errors in HTML code disrupt the process of search engine spiders. Visit validator.w3.org to validate your website.
Reducing code: Complying with W3C standards reduces the amount of code on a page and makes the content much more important. This also helps your site achieve higher rankings on the most important search engines, since their spiders trawl websites for relevant content.
Cross-browser compatibility: W3C compliance will see your website well on the way to becoming cross-browser compatible. Solid code maintains the look of your website, no matter what device or browser it’s viewed on. With the increase in users of Firefox, Chrome and other browser platforms, plus the variances between mobile devices, this is increasingly important, Recently, Google recommended that web developers undertake extensive usability testing and create search engine-friendly pages to improve the likelihood that their sites will be viewable in all browsers.
Employment terms: If you’re planning to employ a designer then make sure you include W3C compliance in the contract. This not only gives them some best practices guidelines to adhere to, but also means that your site should rank higher in natural searches.
About Hassan Bawab
Hassan Bawab is the Founder and CEO of Magic Logix, an interactive digital marketing agency that combines dynamic website development, custom website design, SEO and cohesive online marketing to drive new leads with high conversion. Hassan is a recognized business speaker with a passion and desire to share helpful information with businesses and business professionals, to help further their understanding of internet marketing, social media and open source web design and development.
Twitter:
@hassanbawab
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