Most companies today recognize the power that social media has on business. However, businesses need to recognize that having a social media presence is not always enough. Companies need to put together comprehensive social media strategies in order to actively engage their customers.
The top three brands include: Viacom, Walt Disney, and News Corporation. These companies rank highest in the Dachis Group’s Social Business Index. The index takes into account the presence of the company on top social media platforms including Twitter, Facebook and YouTube. Rankings are based interaction, brand awareness, loyalty of customers and other factors.
Other companies included in the top twenty rankings also include many online based businesses such as Zynga, Google and Microsoft. Long established brands such as NBC Universal and Kraft Foods are also included in the top twenty, all with a score between 2,200 and 2,700.
Source: Best Masters Degree