A lot of people just use myspace, but there are literally hundreds of other social networking sites we can use to generate leads, traffic to our company website and a buzzword commonly used in marketing these days, “omnipresence”. In essence, by having consistent information about our company across all the major social networks we are simultaneously link building to enhance our search engine placement as well as creating a coherent, branded experience for our end users.
It isn’t enough to simply set up the accounts though, you need to add as many contacts in these social networks as possible. You also need to interact with these accounts, so in addition to your main company accounts you will need to set up individual professional accounts within these networks to add comments, information, etc… to the main account.
In my research the most high traffic sites that fruit the best results are primarily Myspace, Linkedin, Zoominfo, Ning, Blogger, Multiply and Facebook.