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WHAT IS SEO ANYWAY?

WHAT SEO IS

With so many companies cutting back on their traditional advertising budgets (TV, Radio, and Print) since the near economic collapse in 2008, one form of marketing seems to be doing just the opposite.  SEO marketing or Search …

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VIDEO OPTIMIZATION FOR YOUTUBE

10 Steps to help you optimize your video content on YouTube

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The Day and Age of Digital Interactive Propaganda

Advertising and marketing is no longer meaningless repetitive tactics that forcefully feed the subconscious of the consumer. In fact, marketing has taken a shift in a new direction that forces creativity, interaction, and conversation. When companies take a thoughtful and …

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Five Reasons Your Business Needs a Blog

Perhaps it sounds slightly hackneyed, but there’s a simple tool that must be integrated into any successful web marketing campaign: the blog. Bloggers have essentially established and now sustain social media. Without them, there wouldn’t be much to Digg, Like, …

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Magento Preview Version 1.4.2.0-rc1

As of November 8, 2010, Magento announced the available Preview for Magento Community Edition 1.4.2.0-rc1. New features included in the upgraded software include TheFind Extension and new Magento Connect Manager 2. If you have installed Magento version 1.4.2.0-beta1 through Magento …

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A Consistent Business Brand for Internet Marketing

No matter what form of business you are branding online, it is important that your online presence is represented with a consistent brand and marketing massage that clearly describes your business. To determine your “Online Brand” you must first evaluate …

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location, Location, LOCATION!

Since the day Social Media started to gain traction with segments other than college students, Marketing Directors everywhere have scrambled to get their piece of the social networking pie. Meanwhile, those companies which pride themselves on staying ahead of the …

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Mixed Feelings About Ads on Twitter

There are several reasons why the recent unveiling of Twitter’s new advertising model has me conflicted in the worst way. The professional marketer in me drools at all the ways its estimated 75 million users can be sliced, diced and …

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Do online Environments Matter?

For this week’s blog entry inspiration, I read an article that is so well-written it would be an insult to the author to reinterpret it. Take a look at the article here and tell me: Would a rose in any …

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Adapting Social Media Principles to Your PPC Campaigns

Integrate PPC and Social Media 

There is a bid-based form of marketing that measures your conversions, based on experiments, to ultimately drive businesses to a better ROI. This form of marketing is called Paid Search. Google offers Google Adwords PPC …

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