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10 Digital Marketing Tips for Ecommerce Websites

Have you ever wanted to try a new restaurant but hesitated at the thought of trying something new? Often times as consumers, we do not “consume” without receiving confirmation through recommendations.  People can be distrustful and cautious in spending a…

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New Google Algorithm Updates

Google recently announced changes to their algorithm for search results. On March 24, 2011, Google put up a post on their blog titled Finding more high-quality sites in search.” The first sentence of the Google blog post states the…

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Website Templates vs. Customized Websites

Why Not to use Website Templates

  • They are Generic- Generic templates are also referred to as “cookie-cutter” templates and are not as valuable as a customized solution. With a template you are designing your goals for your website

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The Day and Age of Digital Interactive Propaganda

Advertising and marketing is no longer meaningless repetitive tactics that forcefully feed the subconscious of the consumer. In fact, marketing has taken a shift in a new direction that forces creativity, interaction, and conversation. When companies take a thoughtful and…

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Section 508: Web Standards for Accessibility Overview

Accessibility is an important part of our society that allows equal opportunity for everyone to gain information easily. In regards to technology and information, Section 508 is an amendment that was passed in 1998 in the US Government’s Rehabilitation Act.…

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Website Features and Functionality for Online Marketing

Utilizing your website means consistently updating and improving the site to be most effective. There are many important features to consider for improvement such as Content, Interaction, Professional Design, Functionality and Usability.  With every message you convey to your users,…

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Website Speed Optimization

The New Factor for Effective SEO and Page Rank

There are many factors to consider when optimizing your website for Search Engines to consider and the standards are constantly improving. There is on site being the front and backend code…

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The Importance of a Website Oil Change

I am sure you are familiar with the terms Website Maintenance, website updates, and website care. There are many benefits that can be derived from keeping your online presence fresh, clean, and “up to date” with online standards. Recently, on…

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Mixed Feelings About Ads on Twitter

There are several reasons why the recent unveiling of Twitter’s new advertising model has me conflicted in the worst way. The professional marketer in me drools at all the ways its estimated 75 million users can be sliced, diced and…

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Do online Environments Matter?

For this week’s blog entry inspiration, I read an article that is so well-written it would be an insult to the author to reinterpret it. Take a look at the article here and tell me: Would a rose in…

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