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Like +1?

Google made a big new push into the social web with a new feature called “+1”, a new service comparable in function to Facebook’s “Like” button. The new feature is directly integrated into every search result. As of…

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Adapting Social Media Principles to Your PPC Campaigns

Integrate PPC and Social Media 

There is a bid-based form of marketing that measures your conversions, based on experiments, to ultimately drive businesses to a better ROI. This form of marketing is called Paid Search. Google offers Google Adwords…

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