In the past, social networking could be seen in people described as machers or schmoozers. Schmoozers, often seen as the social butterfly, engaged in making lots of informal relationships, while machers formed relationships on a formal basis. A schmoozer would have a large network in which to make connections, however some of the relationships may not be very strong. A macher would have a limited network to connect with, but the relationships would be very solid. A macher could count on his close knit group for a favor, but he would be limited in his scope of people. A schmoozer would have at his disposal, a vast array of people to choose from and easily broadens his horizons.
Today social networking, like many aspects of our lives, is primarily online. Many sites provide us a way to communicate and share information. In today’s technological age, we can all be schmoozers. Social network sites, like Facebook, MySpace and Twitter, are connecting millions of people together providing them a way to connect with their intimate friends and also a way to connect with larger communities. Other sites like, LinkedIn, are connecting businesses for professional networking. Organic marketing allows one to attract people to your business who are interested in what you have to offer without having to pay for the traffic. Like organic foods, organic marketing is good for a company to grow and unlike organic food, it cost you nothing. Social networking and organic marketing go hand in hand.
Social networking is important in today’s age for many reasons. In the business world, it is beneficial to have the right connections to ensure success. Businesses can connect with customers, potential customers, potential partners and people who can provide feedback of the service or product provided. With the internet as an avenue, the possibility of going global is feasible. Your ability to connect with people increases tenfold. The use of social networking keeps your business out of obscurity and places it in the public eye.
Malcolm Gladwell’s The Tipping Point, focuses on social epidemics. The book explains how word of mouth and connectors create the changes we see in fashion, crime trends or product popularity. The “tipping point” is the heightened point when the idea, trend, or phenomenon becomes mainstream and a part of everyday life. Social networking helps take the tipping point to the next level by decreasing the time frame for the idea to spread and allowing the reach to hit monumental levels at a faster rate. It is seen when something has gone viral.
Organic marketing and social networking are essential for today’s businesses. It creates a presence for your business away from its physical location. It promotes your public image. It connects you to other businesses and expands your contact base. It comes at no cost to the business and attracts prospective consumers and clients. The main attraction for many businesses when joining social network sites, aside from the cost, is the ability to reach niche audiences and have the ability to communicate to them in the way they find most effective.