Social networking is changing the landscape of communication. It allows people to communicate directly with their intended audience. With the development of social networking sites you can find, join, communicate and stay in touch with your networking community within seconds. If you have a passion for something there is a community that will suffice your thirsts.
Now with such sites as MySpace, Facebook, Twitter, people are able to connect with whomever they want and whenever they desire. The barriers that once seemed unobtainable are now driving the future and the possibilities of what a person can do. Social Networking is especially important for the new age and how business can market themselves to their consumer. Web 2.O and the tools available allow a company to build their brand name and increase their web presence across vast multifaceted communication channels.
As companies market themselves across the web they try to utilize efficient organic marketing. This is important because companies can trim their marketing budget and promote their business on a daily basis. While also being able to see, obtain and analyze the results to increase the effectiveness of their dollar. It allows a person or company to grow their business and not have to increase their overhead. Organic marketing is marketing on a budget.
Social networking and organic marketing are both important and when combined a very powerful tool for helping a business excel with today’s consumer. A company cannot expect to survive without encompassing some form of social networking or organic marketing into their business plan for the future.