In this down economy it’s always nice to hear some good news, so hear goes. Holiday spending is up 15% this year from 2010. This means more jobs, more money, and more hope for better days for all in the New Year. With Black Friday and Cyber Monday both having record sales in 2011, consumers spent a total of $35.3 billion online between November 1, 2011 and December 26, 2011, according to market research organization ComScore. This is a positive sign, considering most people since 2008 have been tight fisted due to high unemployment rates. Listed below are the sales figures for Black Friday, Cyber Monday, and online spending which have helped give many retailers a reason for this season.
Holiday Spending Stats
- Holiday spending increased 15% this year from 2010 from November 1 through December 26.
- Spending rose 4.7% compared to 2010 from December 1 to December 24.
- The three highest shopping days this holiday after Black Friday were December 17, December 23, and December 26.
- There was a record 226 million shoppers up from 212 million last year who visited stores and websites between November 24 through Nov 27.
Black Friday Stats
- Black Friday generated $11.4 billion in total sales.
- IBM reported that total Black Friday spending rose 39.3% over the last year.
- Online (Ecommerce) spending sales were up 26% on Black Friday to $816 million, compared to $648 million in 2010.
- ComScore estimates spending increased 23% for Thanksgiving and Black Friday from 2010 – online retailers sold approximately $1.3 billion dollars in merchandise.
Cyber Monday Stats
- ComScore reports Cyber Monday 2011 sales hit $1.25 billion dollars.
- Coremetrics reports Cyber Monday 2011 sales were up 33% from 2010.
- The Average Order Value also went up from $193.24 to $198.26.
- Consumers spent an average of 2.6% more this year than they did in 2010.
- Cyber Monday brought in 29.3% more online sales than Black Friday sales.
- 10.8% of consumers used a mobile device to make an online purchase on Cyber Monday.