Click here to listen too: Ecommerce Best Practices that Improve Conversion
Script for Episode #1.
“Ecommerce Best Practices that Improve Conversion”
(Mike) Hello my name is Michael Ulrich,
(Chris) and this is Chris Apaliski in episode #1 of Magic Logix Digital Marketing Quick Tips.
(Mike) Today’s we are going to talk about Ecommerce Best Practices, and how implementing these practices can improve your sites conversions. We will discuss 7 practices that if followed properly will help you get more conversions. Chris why don’t you break it on down for us!
- (Chris) Practice 1. You need to make sure that all relevant information on your site is transparent to the customer.
- From tax or shipping rates to refund policies and more
- Make sure that all of this information is available and easy to locate for the customer.
- This allows the customer to put their trust in you because you leave nothing hidden, which results in a more comfortable transaction for your customer.
- (Mike) Practice 2. Never limit payment options on people who are willing to buy your product.
- It’s a big turn-off for the customer when they are denied a purchase because it costs the merchant money to accept a credit card.
- This is where in-store and online shopping differ greatly; if I’m already at the store, I will find another way to pay, rather than put everything back and drive to a different store that accepts my card.
- If I’m online and a website doesn’t accept my payment, I close the window and find site that accepts my card, simple as that.
- (Chris) Practice 3. It’s imperative that the site be alluring and draws customers in.
- First thing you need to remember we are dealing with a website and not a physical store, so the customer is unable to touch the product or see it up close.
- One way of drawing customers in is to add multiple professionally photographed images with several different angles to persuade customers to purchase the product since they don’t have their other senses to rely on.
- Another way is to make your content as alluring as possible by having well written titles and descriptions that peek both the customer’s interest in the products and that uses the keywords that you have placed in the source code of your website.
- (Mike) Practice 4. You should use strong calls to action in your websites content.
- It’s necessary to have a compelling, bold, and descriptive call to action in order to prompt some people to buy a product.
- Using strong and colorful words will not only prompt a customer to click on a product but also complete a transaction.
- So what this really comes down to is you should always have compelling content on your website
- (Chris) Which brings us to Practice 5? This one is extremely important, so you should always have a prominent eCommerce security badge somewhere on your website.
- We always recommended that our clients use SSL security support for orders on both the front and back-end.
- Customers often look for sites that use these badges because they trust that their information will be safe and secure.
- Not using an SSL certificate on your website were personal information is submitted will lose you sales to the more conscientious customers.
- So what we’re saying is always add a certified SSL certificate to your website to add piece of mind to your customer.
- (Mike) Practice 6. Can make or break your site, so make sure your site is compatible with different browsers.
- If a customer can’t access your site, they’ll find a retailer with similar products that they can browse with their preferred browser.
- To Make sure that this doesn’t happen, have a developer test that your site is compatible on all the major browsers (Chrome, Internet Explorer, Firefox, etc…)
- What’s more logical for a customer: downloading a browser that is compatible with your site, or searching for a new retailer who carries the same product?
- The one thing you cannot afford to risk is wasting a potential buyer’s time; ease of access from multiple browsers is vital to your businesses success.
- (Chris) Which brings us to the last Practice number 7. Which is Site Navigation.
- The navigation bar at the top of your website should always contain the main categories for your website, and be at the top or left side of your website because these are the most visible to your customer.
- Your Navigational links should also be consistently in the same spot, font and title throughout your website.
- Your subcategories under the main categories in the navigation bar should preferably be an easy to use drop down menu.
- It’s also important to use short, descriptive and simple headings and subheadings to make site navigation easy for your customer.
- Breadcrumb navigation also makes it easy for customers to move through the site and retrace their steps if necessary.
(Mike) We’ve covered a bunch of information in this week’s podcast, and we want you to understand all 7 practices we have discusses, so let’s do a quick recap!
(Chris) Practice 1. You need to make sure that all relevant information on your site is transparent to the customer.
(Mike) Practice 2. Never limit payment options on people who are willing to buy your product.
(Chris) Practice 3. It’s imperative that the site be alluring and draws customers in.
(Mike) Practice 4. You should use strong calls to action in your websites content.
(Chris) Practice 5. You should always have a prominent SSL certificate somewhere on your website.
(Mike) Practice 6. Make sure your site is compatible with different browsers.
(Chris) Practice 7. Have good site navigation.
(Mike) Well this concludes this week’s podcast! We thank you for joining us and we invite you to subscribe to our podcast “Digital Marketing Quick Tips” in iTunes or check us out on Magic Logix podcast webpage for future quick tips in digital marketing. This is Michael Ulrich & Chris Apaliski until next time!