Online Press Releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer communication tool.
Consistent press releases are another small part of the bigger puzzle, but a part none the less. If you have read even one marketing book, manual or ezine, you have probably come across a statement like this one:
“Get FREE Publicity – send a press release to the media. Getting free publicity from the media is the most cost-effective marketing tool you can find.”
The fact is Online Press Releases still work, but are often overlooked them as novelty. Sites like PRWeb.com can be used to further increase our visibility on the web.
We can not only use press releases to increase our organic listings and link building, but we can also use the content to be distributed in our annual newsletters.