The New Factor for Effective SEO and Page Rank
There are many factors to consider when optimizing your website for Search Engines to consider and the standards are constantly improving. There is on site being the front and backend code and off site which is normally referred to as Organic SEO. Google recently announced that page speed is an important factor for page rank and it all comes down to one thing Usability for the user. In PPC Google added page load time to its determination of quality score. So whether it is Organic or Paid Search, the speed of your website matters.
Website Speed is Very Important. So the new Question is…What Can I do to Increase my Website’s Speed?
Recently Hassan Bawab, CEO of Magic Logix presented a few ways to improve speed of a website to help your page rank and SEO. Here are a few of his highlighted factors.
Images and CSS
Make sure to Removed Unused CSS. It is important that all your style sheets are light weight and written with few calls. Be sure to simplify class names and dived them into sheets relevant to site structure. For images it is important to optimize them for the web. Saving the appropriate image files as JPGs or PNGs. Make sure you use the appropriate file compressions otherwise your files may be excessively large slowing down the loading time of each page.
- Serve Scaled Images, Optimized Images and Specified image dimensions
- Combine external CSS
- Remove Unused CSS
- Avoid bad requests or broken Links
- Minify CSS
JavaScript’s
- Minify HTML and JavaScript
- Combine external JavaScript
- Defer loading of JavaScript
Caching and Compression
- Leverage browser caching-Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
- Leverage Proxy Caching-Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network
- Enable Compression (gzip)
DNS
- Minimize HTTP redirects (cut out RTTs)
- Serve static content from a cookieless domain -Serving static resources from a cookieless domain.
- Minimize DNS lookups -Reducing the number of unique hostnames from which resources are served cuts down on the number of DNS resolutions that the browser has to make, and therefore, RTT delays.
For more information about how Magic Logix can assist your business, take a more in depth look at our services in Website Design, Website Development, and Online Marketing.
