The social web is a new world of unpaid media created by individuals or enterprises on the Web. These new strategies, which have the ability to change public opinion every hour-if not every minute include:
Reputation aggregators are search engines such as Google, Yahoo! and Microsoft Live. They combine sites with the best product or service to offer and usually put things in orderof reputation.
Blogs are online journals where people can post ideas, images, and links to other web pages or sites.
Ecommunities are generally advertising supported although some are; they focus on professional media such as trade magazines. Examples include BusinessWeek.com, SmartMoney.com, and FastCompany.com.
Social networks are places where people with common interest or concern come together to meet people with similar interests, express themselves, and vent. In addition to the examples I have already provited, there’s iVillage, Xanga, Stumbleupon, MedNetwork, and Flickr.
