Mobile ecommerce is marketing’s most portable and accessible channel. The good news is that this conveniently (and literally) places brands in the palm of the customers’ hands; the bad news is that the appeal is often overshadowed by impatience. The key to successful mobile ecommerce optimization is built on minimizing your site while maximizing your searchability.
Here are four effective ways to optimize your site for search and customer-site connection:
•Google AdWords allows the user to search keywords that are specific to mobile devices, which helps in narrowing down exactly which words are needed to reach the instant consumer.
•Employ the same SEO algorithm for classic site optimization to optimize your mobile site – make sure that your meta titles, title tags and headers are all mobile keyword-rich.
•Keep it short and sweet. Keep your content concise, and make sure the images are smaller to ensure the consumer has the best mobile experience possible.
•Remember that everything is being viewed on a much smaller screen, so make sure that call to action buttons are visible and easily accessible. Also, make sure the fonts are clear and simple.
To ensure that the consumer lands on the mobile version of your site, a few quick website tweaks will need to be done to make it mobile-friendly. Most websites have two URLs for this purpose – one for computer and one for mobile. The significant benefit of having a mobile version of your website is that Google has a designated bot that specifically crawls mobile versions of sites to index. Essentially, this means that there are two pages of the same site indexed as one – if both are optimized properly, your sites are even more searchable.
