If anyone thought that Penguin is going away, this will be news to you.
I am not sure I like Google’s timing of issuing an update at the beginning of a holiday weekend, when even the stock exchanges are closed, but I guess SEO never sleeps. Matt Cutts announced on his Twitter late Friday night that Google released a Penguin data refresh. The good news is that he says it will affect less than 0.1% of English searches.
Google defines Penguin as “an algorithm change that’s aimed at webspam and at sites that violate Google’s guidelines.” This immediately prompted seo firms and internet marketing companies to hit Webmaster Central and complain, but of course it will do them no good. Google is very clear on their purpose, and instead of complaining, online agencies should meet with their web developers to change their strategy to adapt to Google’s updates. Companies are slowly learning their lesson, but for many, it is after they are caught. Trying to obtain some good PR, iAcquire announced they have stopped buying paid links, but it is strictly a PR move at this point.
There are some that are thinking of starting over, and some that are waiting for the other shoe to drop, but no one should give up. Whether it is recovering from penalties or changing your strategy to be within the Google guidelines, there are ways to turn it around and industry experts that can help. Magic Logix employs Google Certified Professionals that can optimize your site correctly and help you achieve the ranking you deserve.