What Is Link building?
In order to successfully build your organic empire you first must gain an understanding of proper link building. There are so many ways to add your links on the internet but the key is being successful in generating a high traffic rate. To be recognized you must be aware of your content. A large amount of links direct you to sites that businesses have created with their services and so forth. Big deal, what content do you have to offer that is worth their time? Think about when you’re watching TV and a commercial comes on that interrupts your show. How does this make you feel? It almost feels like you’re being deceived or forced to be branded with their ideas and services.
What is being said about Link building?
The internet is contradicting to general advertising because online, people have the ability to express their ideas, opinions and needs. Chris Anderson once wrote in his book The Long Tail, “Most effective web strategies anticipate needs and provide content to meet them, even before people know how to ask.” Link building is not about deception through spamming and manipulation, more so it is about finding your niche with useful content that benefits the viewer. It’s about building your reputation, offering information, and building relationships.
“The linkbait way of link building is a mindset. To do it well, you need to put thoughts of manipulating the system to one side and focus entirely on providing value to your clients users and making that value easy to link to” -2007 Guide to Linkbaiting-
In an article written by Adam Audette he expressed that, “Linking is a communication and citation signal inherent to the web. Links reflect contribution, value, relevance and influence. If you want a scalable solution for building high-quality links, then provide solid value and contributions to your market, industry and community. If you do, the links will come – with hard work.” He goes on by explaining that link building is for two primary audiences; people and search engines. Finding the balance of the two is the key for success. You can combine logical placement with creative informative content.
Link Popularity
Link-Building can simply be defined as the practice of requesting links from webmasters of other sites for the purpose of increasing your “link popularity” and/or Page Rank. Google rates you by the company you keep nowadays, so it is even more important that your company website holds valuable content. Link exchanges and other shady business directories across the web have the ability to pull your ranking down as they may also be linked inappropriate content. To avoid this we simply need to be mindful of where we are posting our ads and link content by fully understanding the sites we engage our time and investments into. Getting accounts on the top rated social networks and of course Backpage, craigslist, yahoo, Google maps, etc, will all substantially increase the amount of times your company name and web address is repeated. How we set up our pages, text and links on each account needs to be consistent and geared toward the respective keywords we are targeting to optimize our chances of getting leads and of course better our organic listings.
Where Can I Add my Links?
Here are just a few examples example of websites and groups you can be involved in to build your links.
Blogs: As a company it is essential to write your own blogs and integrate them into your website. Blog Integration is very popular for businesses because it allows them to provide legitimate information to their clients and potential clients and gain a reputation and authority in industry leadership. Make Comments on the top rated blogs. For example Mashable requires you to sign in through Disqus to comment on articles. Because Mashable is ranked so highly for social media on Google, it is a very valuable site to drop a few links to gain traffic. Disqus allows you to upload a picture or company logo and provide a link to your website. If someone likes what you have to say in your comment, then your products and services are one click away. When adding your anchor text it is always important to use keywords that are relevant to your site. Here is a great Article about including keywords in your blog post titles.
Forums: Forums are great places for you to really connect with your community. You can post discussions, ask questions, answer questions and etc. A good example of this would be a website called startups. This a site designed for new business owners to share and ask for advice.
Online Journals/Magazines: This is a great place for companies to build their “Authority” with their links. I work for a website design company in Dallas and I want to find a journal related to my topic to exchange or build links with. Where do I start? Well, I would want to visit something similar to FastCompany. This is a great place to read and comment on articles related to technology, design, leadership, and more. When you join the site you can create a business profile as well as an internet business card. This ensures that when you read a comment you have a better understanding of who is providing the content behind the words.
Social Media: When I finish my article here I will most likely share it with friends on My Facebook, My Twitter, and My LinkedIn. When you write great content, share it with your fans and friends. Link your networks together, include your links in your content, then you will be on your way to increasing your traffic. However, there is one thing to consider, and that is the large amount of social media sites in existence. One good strategy is finding out where your competition is and build your presence right beside them. You can even network with them. With thousands of social media sites don’t waste your time signing up for everyone single one. All that will get you is wasted time and a decrease in traffic. Read the latest articles written about social media and keep up to date with the industry. Social media is a wonderful way to connect and grow your network. Who said companies cannot be social? They are made up of wonderful intellectual people, filled with innovative ideas and experience. Social media allows an awaking within business communities to revolutionize and redefine their industries.
Directories: Businesses of all kinds need to list their businesses in directories. Business directories list information about businesses such as location, product and services, contact information, reviews, and etc. Businesses are then categorized in accordance to their information provided. There are multitudes of directories; however some of the more relevant ones hold a higher value than others. Business directories are great for SEO and allow business to include their business website links within their information. Some popular examples are Yellow Pages, Google Directory, Yahoo Directory, and the DMOZ.
Social Bookmarking Sites: Three very popular sites include; Digg, Del.icio.us, and StumbleUpon. Social bookmarking is another way to gain link popularity. This allows users to add websites, articles, blogs, and etc to their “favorites” list. These sites will organize the sites under different categories and keep them in one nice location. With social bookmarking you are able to add your blog and websites, add friends and see their bookmarks, and keep track of your own resources that you find helpful. Gaining “popularity” on these sites can be very beneficial to your reputation. The more people that bookmark your site/blog, the more likely you will receive a higher ranking. With more view’s, you gain more traffic. I find social bookmarking very beneficial when it comes to gaining and sharing resources from other people. Remember, it is not only about you, but helping others gain popularity as well. You can gain exposure by sharing more sites with others, making comments, and writing good content worth bookmarking.
Link building Conclusion
As you may have figured out already, link building is quite a task in itself. With organic SEO you are bound to come across some time constraints and frustration. If you would like Magic Logix to assist your company you can view more details by visiting the Online Marketing Page of our website. Magic Logix can offer you Internet Packages that include anything from integrated social networking, email marketing, pay-per-click campaigns, to online reputation management. We can construct a top rank website for your company through website design, website development, and online marketing. In today’s day and age you do not want to be left behind in the dust by your competitors due to a poorly designed website, rarely visible to search engines. Get your name out there so the world can know what your business has to offer!
Magic Logix is an award winning dallas website design company in Texas that offers website development through our ecommerce services, open source web development, blog integration and blog customization, social networking websites development; and internet marketing solutions through our internet marketing packages, integrated social networking, email marketing management, etc…Learn More About Us!
