We’ve read today that Google has recently agreed to acquire Wildfire. This acquisition helps Google dive even deeper into the social sphere, as they continue their quest to engage more in social media. Wildfire is a social media advertising firm that enables brands to manage the marketing and advertising of social campaigns across different social media platforms (including Facebook, Twitter and of course, Google Plus).
While the amount of the purchase is said to be set at $250 Million, it will be interesting to see what sort of impact this has on social media marketing. According to Jason Miller on Google’s official blog, the company is “looking forward to creating new opportunities for our clients to engage with people across all social services.” Looks like the future will tell just how Google will make use of this platform.
An interesting note: Mark Zuckerberg’s sister Arielle has been working as a junior product manager for Wildfire. This now makes her a Google employee. There’s sure to be some sort of sibling rivalry happening. You can just picture the phone call: “Hey sis, just checking in. So, how’s work going?” Looks like for now we’ll have to stay tuned to see if this helps increase Google’s social impact.