From a webmasters prospective, you want your website to be easily found and indexed by search engines, in order to rank well and reach your targeted audience. Google, for example pays attention to Quality Guidelines that highly focus on usability and relevancy. A website should be a clear, relevant online description of who you are and what message you have to offer the user. A clear definition and navigation is important to those who want to learn more about your company. Each page on your website should be reachable to the user and should be represented by a clear hierarchy and text links. One thing to remember is to make it simple and easy on the eyes. You do not want to over stuff your links on one page. Be practical and strategic on how you organize your links.
Your content should be organized as well. Too much content can be overwhelming and sound fluffed up with useless content, while too little of content can leave the user confused with no understanding of who you are and what message you are trying to convey. Some people will provide limited content to entice the reader to fill out a form to inquire more information. In limited situations this is ok, however be careful to not mislead the user or put irrelevant content that leads to your landing page. Let us go back to the basic of high quality, professional website design by reviewing a few basic key components.
- Company Name and Logo- First of all the user will want to know who you are, so it is important to make this clear on every page. It is always important to have your name and logo one each page to remind the user who you are and to embed the brand into their thinking as they navigate through your products and services.
- Home Page Link – Have you ever come across a website that has completely horrible navigation? One good sign of horrible navigation is the inability to find your way back to the home page. The only page that should not have link back to the home page is the home page. Make sure you check for broken links and incorrect HTML.
- Search and Site Map- If your website contains a large amount of information and a ton of pages, sometimes it is nice to include a Search Feature within the website. This allows your user to quickly find what they wanted to learn about your company. Sometimes just a search feature alone can make or break a sale. Always keep the user in mind; they will remember this when viewing through your services.
Google usually sets the precedent when it comes to being user friendly. According to Google Standards, it is important to offer a site map to your users with links that at least point to the important parts of your website and avoid broken links. To learn more about great quality web design read more about Google’s Webmaster Guidelines.