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Google AdWords Infographic

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Posted on: March 7, 2013 at 3:12 pm by Hassan Bawab

This infographic shows the changing Google Adwords landscape , and it is important for both your PPC and SEO teams to take notice. Take a minute to digest this data, and then review your client’s ads to see how the

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Google Tells You How to Use Rich Snippets to Improve CTR, are You Listening?

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Posted on: September 26, 2012 at 7:22 pm by Hassan Bawab

Search engines collaborating together have the same time frame as Halley’s Comet, about every 76 years. I’m obviously over exaggerating, but it doesn’t happen too often. I do know for sure that when they do collaborate and make a statement, …

Tags:click thru rate, CTR, google, halley's comet, microdata, microsoft, on page markup, rich snippets, schema, search engine, search engine optimization, webmaster, Website Design, yahoo

5 Ways To Improve Your CTR and Raise Your Quality Score

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Posted on: May 23, 2012 at 3:07 pm by Hassan Bawab

Last week, we discussed what Quality Score was, what factors Google uses when determining it, and what it helps determine for your PPC campaign. This week’s installment in our Quality Score series teaches you how to improve your Quality Score …

Tags:5 techniques to raise your Click Through Rate, ad extension, call extensions, Click Through Rate, CTR, google, historical CTR, how to raise Quality Score, how to raise your CTR, how to raise your quality score, Location extentions, normalized Quality Score, ppc campaign, product extensions, Quality Score, seller ratings, sitelinks, techniques, techniques to raise quality score, what is quality score

What is Quality Score & how does it affect Your PPC Campaign?

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Posted on: May 11, 2012 at 7:34 pm by Hassan Bawab

Creating a successful Pay per click (PPC) Campaign can be a daunting task at best. Whether you are a business owner trying to set up your own AdWords campaign or trying to find a digital marketing firm that can do …

Tags:adwords, Click Through Rate, content network, cost per click, cost per thousand impressions, CPC, CPM, CTR, digital marketing firm, factors used when determining quality score, google, Magic Logix, ppc, ppc campaign, Quality Score, search engine marketing, search network, SEM, what does quality score determine, what is quality score