Arguably the most sophisticated (and misunderstood) development for B2B business sales and data management recently is the marketing automation tool. Marketo, Eloqua and Genius are three such tools. After integration with your CMS and CRM, marketing automation tools automate …
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MagiBlog – Insights about Digital Marketing
Are Marketing Automation Tools Right for Your Business? 5 Insights
Posted on: February 8, 2013 at 6:15 pm by Hassan Bawab
Square and the Future of Mobile Payments
Posted on: January 4, 2013 at 5:38 pm by Chris Apaliski
It’s hard to believe this, but did you know years ago cell phones were only used for making and receiving phone calls? I kid you not, that’s a true story. Mobile technology has certainly come a long way since the …
Read moreEffects of Web 3.0 in the New Digital World
Posted on: December 6, 2012 at 10:50 am by Hassan Bawab
Web 1.0 was an early stage of the conceptual evolution of the World Wide Web. Web 1.0 was more focused on how the user can connect to the web through the user interface. Web 2.0 emerged around 2004 and it …
Whole Foods: Model of Retail Multimedia Branding Excellence
Posted on: November 9, 2012 at 6:02 pm by Hassan Bawab
According to Whole Foods’ website, “Whole Foods by nature represents a modern and leading trend toward purer ingredients, organic and natural foods, less preservatives and greater regulation over the quality of the conditions in which the food has been grown, …
Read moreMarketing in the Digital Age – How Smart Companies Are Learning What Their Customers Want
Posted on: August 19, 2012 at 10:14 am by Hassan Bawab
When the Internet came along, many businesses felt that direct mail no longer held any value. After all, the customers were all heading online, and the smart companies needed to follow them there.
Perhaps that is why all those early …
Read moreTop Digital Marketing Trends for 2012
Posted on: March 29, 2012 at 9:41 pm by Hassan Bawab
As a CEO for a Digital Marketing Agency, I have seen the trends for the marketing trends for 2012 based on our experience in this domain and the feedback from our customers.…
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Hassan Bawab (RSS) (254)
Chris Apaliski (RSS) (22)
VIP Guest Author (RSS) (7)Laura Madison (RSS) (2)
Jennifer Ostler (RSS) (1)
Chad Burnett (RSS) (1)
