The Sales and Marketing Executives International (SMEI) will be holding an event called The Business Benefits of Online Marketing on January 20, 2011. The featured speaker will be Hassan Bawab, Founder and CEO of Magic Logix, a digital marketing solutions company. The event will take place from 7:30 a.m. to 9:00 a.m. at the Colonnade III Tower in Addison in the Regus Conference Room.  SMEI is an organization that places strong importance on the dedication to ethical standards, professional development, knowledge sharing, mentoring students and advancing free enterprise. The guests attending this event will gain a better understanding of how to optimize their personal and business brand through online media platforms.

Hassan Bawab will present on social media, SEO, website marketing, blog marketing, and more. Business is shifting from traditional advertising to utilizing digital marketing as a personalized branding tool.  It is evident that digital marketing is growing in popularity as we witness large corporations building their brands on Facebook, Twitter, and LinkedIn. Hassan will give a brief overview of online marketing and digital solutions ranging from social networking, dynamic website design, digital online catalogs, online shopping carts, video marketing, customized blogs and more. Guests will gain a firm overview of online marketing platforms, tips on how to optimize their online brand, and how to generate more leads and higher conversion.

“Online marketing is a tool and investment for business branding as well as personal branding. With digital marketing it is effective and necessary to stay ahead of your competition.  As we enter 2011, I believe it will be adopted more and more into every advertising and marketing campaign. “
- Hassan Bawab, Founder and CEO of Magic Logix-

For further details on this event, such as times and location, please visit: SMEI Event-January 20, 2011. Registration will be free for members and $25 for guests. You may reserve a seat for this event through the SMEI Event Online Registration.  If you are looking to optimize your online brand for your business or personal use, you do not want to miss this event. Hassan Bawab is a successful entrepreneur, passionate business owner and prominent local speaker who enjoys sharing tips and tricks for online marketing and technology.