Magic Logix is proud to announce our partnership with American Eurocopter for the 2011 Heli-Expo in Orlando, Florida. The 2011 Heli-Expo will be taking place Saturday, March 5th to Tuesday, March 8th, at the Orange County Convention Center. Magic Logix will be working in conjunction with American Eurocopter to implement an integrated social marketing campaign including a microsite launch, social media marketing and email marketing campaign. American Eurocopter will be joining their parent company, Eurocopter, to reveal a new helicopter as well as present enhancements to existing models.

Heli-Expo is the world’s largest tradeshow dedicated to the international helicopter community, with nearly 600 companies exhibiting displays over a half million gross square feet of space. Eurocopter will be located at booth #4637, where a two story booth will be created to reveal and display Eurocopter’s new helicopter model for the first time. Magic Logix created a customized Eurocopter Heli-Expo microsite, an integrated social media campaign and an email marketing campaign. The campaign involves promoting events leading up to the Heli-Expo as well as live streaming during the conference via  American Eurocopter’s Facebook Page and Twitter page, which will include updates during the revealing of the new helicopter. The event promotion includes a contest to win one of seven iPad’s, where users can register for a chance to win on the Eurocopter Heli-Expo microsite, as well as their Facebook page.

“We are excited to attend the Heli-Expo Florida and happy to play a role in the revealing of Eurocopter’s new model. The booth exhibit is two stories, the social media has been a success, the microsite has been launched, and the live streaming updates will allow users to be a part of the magic. Eurpcopter is a great company and we have enjoyed working with them every step of the way” – Hassan Bawab- Founder and CEO of Magic Logix-

The partnership has opened up a big opportunity for both Magic Logix and American Eurocopter. The integrated digital marking campaign has had a big impact on the event promotion for the revealing of Eurocopter’s new model.  For more information on American Eurocopter at Heli-Expo 2011, please visit www.eurocopterlanding.com.